Be Balance was founded by Alina Kuntsevskaya — certified nutritionist, trained psychologist, and lifelong athlete with a deep passion for mindful living. Her journey spans five diverse industries, from international law to sports and wellness, bringing a unique, human-centered perspective to health, beauty, and self-care.

Driven by a belief that true wellbeing starts with self-love, Alina created Be Balance to offer simple, effective tools for daily rituals that restore balance — inside and out.